Who We've Spoken To
Data & Insights Hub
What were people we spoke to doing in the area?
What were people we spoke to doing in the area?
The data shows that the most common reason for being in the area is to live there, followed by working or volunteering in the community. The number of people who work in a business in the area is relatively small, compared to the number of people who live there or work or volunteer in the community. The number of people who visit the area for recreation or shopping is more than the number of people who visit to see friends or family. There are a small number of people who did not mention why they were in the area. However, this is an overall summation of all area's and as can be seen below, what people are doing in the area that we spoke to, varies across all communities.
How long have people we spoke to lived in the area?
How long have people we spoke to lived in the area?
One in eleven were recent arrivals to the area having arrived in the last twelve months, with a relatively even split between living in the area for a few years and living in the area most of all of their life.
When looking at the individual communities themselves it would suggest the larger the 'most or all of their life' section and the smaller 'moved here in the last year or so' leads to a correlation on the appeal of living in the area with the reverse correlation also applying.
How old were people we spoke to?
How old were people we spoke to?
The range of people we have spoken to is not indicative of the wards as a whole. We need to speak to comparatively fewer middle aged and older adults, find a way to engage with young adults and establish a route to talk to under 18s with consent.
When considering this data we should take into account the difference between how different ages view things.
What gender were people we spoke to?
What gender were people we spoke to?
Overall, we are speaking to around twice as many women as men. This does present a skew, but the comparisons between gender suggest that there is little difference between gender viewpoints.
It would still be better to speak to more men and work needs to be done to try and achieve this.
Note: 'Non-Binary' was added as an input option for after the conversations finished in Heathgate, Lakenham and West Pottergate & Russell Street hence why they only have 'Male' and 'Female' showing for their data set and is a factors as to why the numbers may be lower for the 'Non-Binary' section.
Conversation Totals Breakdown
Heathgate (Conversations from 01/02/2022 - 04/08/2022)
Lakenham (Conversations from (03/02/2022 - 30/06/2022)
Mancroft (Conversations from 16/12/2021 -Present)
Mile Cross (Conversations from 13/12/2021 - Present)
North Earlham (Conversations from (13/05/2022 - Present)
West Pottergate / Russell Street (Conversations from 09/02/2022 - 30/06/2022)
All Areas
What we dont know?
There is a lot about the people we have conversations with that we don't know. Some of this information they may disclose in conversations (such as if they have a disability), but it is not something we collect and record after conversations. It would be too intrusive and destructive for the approach to collect this data as standard, but it needs to be considered whether it would be useful for us to record any information which is disclosed after the conversation - disability, ethnicity, language, employment status, whether they have children may all provide some insight. Given it would not be possible to be consistent or possibly accurate with this approach we are not recording this information.